Dusk & Reverie

Dusk & Reverie is a fashion accessories ecommerce project built around a brutalist visual approach. The focus was placed on the experience and composition of the online store to position the brand within the high-end accessories market in the United States and Europe.

The challenge was to build the brand from the ground up and develop a visual language capable of expanding across the ecommerce platform, digital channels, and the brand’s social activations. The result is a cohesive system that clearly communicates the brand’s statement while fostering a sense of belonging within its community.

Visual Index

Selected documentation of the project.

Credits

• Typeface: TT Interfaces — TypeType Foundry
• Creative Direction: Brian Palmieri
• Studio: Rampant

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